Ice Spice’s Fragrance is Called ‘In Ha Mood,’ Like the Song

Ice Spice’s fragrance has launched, and it’s the rapper-songwriter’s first-ever scent. With four Grammy nominations under her belt, Ice Spice can add fragrance development experience to her list of accomplishments.

The In Ha Mood fragrance is named after one of Ice Spice’s most recognizable songs. The bold scent reflects the musician’s “main character energy,” the Revlon Fragrances team says.

Describing the development process, Ice Spice said she aimed to translate the feeling her music conveys into “something everyone can wear.”

“It’s a scent built around being that girl, Ice Spice stated. “It’s feminine, but also bold—like the energy I put into my music. Wearing it, I wanted people to feel unmatched, untouchable, and unforgettable.”

Amber Garrison, President, Elizabeth Arden and Fragrances at Revlon, says that collaborating closely with Ice Spice enabled the team to bring her unique point of view to the fragrance category. The Revlon Fragrances team says they worked to ensure the fragrance would be authentic to Ice Spice’s personality and style—and connect with her fans.

“From the product itself to the digital and social-first way we brought the fragrance to market in collaboration with Ice Spice, In Ha Mood meets consumers where culture, commerce, and conversation intersect,” says Garrison.

Ice Spice’s Fragrance is Floral Fruity Amber

Three perfumers collaborated to create In Ha Mood—Adriana Medina, Christine Hassan, and Carine Certain Boin—and reflect Ice Spice’s vision for her scent.

In Ha Mood is a Floral Fruity Amber fragrance. Here’s what it smells like:

• A sparkling Queen Royale Accord is the opening note. A unique blend exclusively named for Ice Spice, it includes Berry fizz layered with notes of pear and wild raspberry.
• At its heart, majestic rose, plum blossom, and magnolia “unfold into a soft yet bold floral bouquet,” the press release states.
• The warm base is vanilla absolute, magenta moss, and sensual amber that leave “an enchanting trail.”

The Feminine Bottle

Ice Spice’s In Ha Mood is a “sculptural silhouette,” the brand says, with a soft pink hue. The rectangular-shaped bottle’s standout feature is a bow detail at the neck that resembles a butterfly. An emerald-cut cap tops the bottle. “In Ha Mood,” in a graffiti-style expressive script, adorns the front of the bottle.

The Digital Launch

A first-of-its-kind TikTok Shop LIVE with Ulta Beauty preceded In Ha Mood’s launch. The fragrance became the first new brand to debut in Ulta Beauty’s TikTok Shop.

Ice Spice co-hosted the “shop live” show—and drove one of the highest concurrent viewership totals for a TikTok Shop LIVE to date. The onl;ine event generated 178,000 total views and nearly 6 million impressions.

The event kicked off the brand’s social-first drop strategy. In Ha Mood is available exclusively on Ulta’s website and and through Ulta Beauty’s TikTok Shop, beginning today. The fragrance will be in stores across the U.S. on August 23rd.